
Lacasa’s humble journey began in 1985 with the launch of roofing tile manufacturing (Nadiya).

Entered the ceramic tile manufacturing industry with the launch of wall tiles under the name of Classic Ceramics Pvt. Ltd.

Diversified our portfolio by entering the bathware industry and establishing Bell Sanitary Wares India, with a capacity of 300 pieces per day.

Expanded the capacity of sanitary ware production to 1,200 units per day and began exporting sanitary ware.

After 7 years of success in wall tiles, we took one step forward by introducing 300x450mm size of ceramic wall tiles in India.

Extended our horizons with the establishment of a vitrified and porcelain tile manufacturing unit, named Verona Granito Pvt. Ltd.

Introduced multi-charged vitrified tiles with a production capacity of 11,500 sq. m per day, and also launched a new range of high-quality 60x60 cm sandwich tiles in the Indian market.

Entered the import and export of machinery and ceramic tools for the local market under the name of Bell Impex India.
Introduced World White, the world's whitest tiles.
Diversified our portfolio by entering the decorative laminates sheet industry and established Bell Laminates, with a production capacity of 1,500 sheets per day.

The new decade saw us emerging as a trendsetter in the tile market segment, particularly in the 60x60 cm size, and we received the Udhyog Award from the Government of India.

Began sourcing ultra-premium basin products from China, Turkey, and Indonesia.

Entered the manufacturing of glaze applications, glaze surfaces, and glaze compounds to supply premium ceramic companies in Morbi.

Established a raw material manufacturing unit to supply local vitrified tile companies in the market.

Established India's first joint venture with a Chinese manufacturer to supply abrasives under the name Xinxin to the Indian ceramic market.

Increased production capacity with Unit 2 - Bell Bath World, reaching a capacity of 4,000+ units per day.

Diversified into paper manufacturing with the establishment of Bell Multikraft and launched Golden Yellow Paper in both the Indian and international markets.

Introduced the industry’s first Quality Assurance Lab in India, for raw material and finished products with ISI Certification.

Diversified into corrugated box packaging manufacturing with the establishment of Labell Packaging.

Pioneered in introducing Bi+ technology.

Started sourcing paper tools and spares for the paper industry in the Morbi region under the name of Bellmac Tools.

Bell Group entered the manufacturing of high-end handmade kitchen sinks with the establishment of the Lacasa Homes brand.

Introduced fullbody surfaces in the sizes of 600x600, 600x1200, 300x900, 200x1200, 300x1520, 1200x1800, 1200x2400, and 1200x3200, with thicknesses of 8, 9, 12, and 15mm.