Lacasa Story

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    1985 Year

    Lacasa’s humble journey began in 1985 with the launch of roofing tile manufacturing (Nadiya).

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    1995 Year

    Entered the ceramic tile manufacturing industry with the launch of wall tiles under the name of Classic Ceramics Pvt. Ltd.

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    1997 Year

    Diversified our portfolio by entering the bathware industry and establishing Bell Sanitary Wares India, with a capacity of 300 pieces per day.

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    2002 Year

    Expanded the capacity of sanitary ware production to 1,200 units per day and began exporting sanitary ware.

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    2004 Year

    After 7 years of success in wall tiles, we took one step forward by introducing 300x450mm size of ceramic wall tiles in India.

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    2007 Year

    Extended our horizons with the establishment of a vitrified and porcelain tile manufacturing unit, named Verona Granito Pvt. Ltd.

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    2009 Year

    Introduced multi-charged vitrified tiles with a production capacity of 11,500 sq. m per day, and also launched a new range of high-quality 60x60 cm sandwich tiles in the Indian market.

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    2011 Year

    Entered the import and export of machinery and ceramic tools for the local market under the name of Bell Impex India.


    Introduced World White, the world's whitest tiles.


    Diversified our portfolio by entering the decorative laminates sheet industry and established Bell Laminates, with a production capacity of 1,500 sheets per day.

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    2012 Year

    The new decade saw us emerging as a trendsetter in the tile market segment, particularly in the 60x60 cm size, and we received the Udhyog Award from the Government of India.

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    2013 Year

    Began sourcing ultra-premium basin products from China, Turkey, and Indonesia.

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    2015 Year

    Entered the manufacturing of glaze applications, glaze surfaces, and glaze compounds to supply premium ceramic companies in Morbi.

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    2016 Year

    Established a raw material manufacturing unit to supply local vitrified tile companies in the market.

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    2017 Year

    Established India's first joint venture with a Chinese manufacturer to supply abrasives under the name Xinxin to the Indian ceramic market.

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    2018 Year

    Increased production capacity with Unit 2 - Bell Bath World, reaching a capacity of 4,000+ units per day.

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    2019 Year

    Diversified into paper manufacturing with the establishment of Bell Multikraft and launched Golden Yellow Paper in both the Indian and international markets.

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    2020 Year

    Introduced the industry’s first Quality Assurance Lab in India, for raw material and finished products with ISI Certification.

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    2021 Year

    Diversified into corrugated box packaging manufacturing with the establishment of Labell Packaging.

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    2022 Year

    Pioneered in introducing Bi+ technology.

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    2023 Year

    Started sourcing paper tools and spares for the paper industry in the Morbi region under the name of Bellmac Tools.

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    2024 Year

    Bell Group entered the manufacturing of high-end handmade kitchen sinks with the establishment of the Lacasa Homes brand.

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    2025 Year

    Introduced fullbody surfaces in the sizes of 600x600, 600x1200, 300x900, 200x1200, 300x1520, 1200x1800, 1200x2400, and 1200x3200, with thicknesses of 8, 9, 12, and 15mm.

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